Media Strategist

MEDIA STRATEGIST

We are seeking a motivated and enthusiastic individual to join the Media Team in our Marketing Department. You’ll be responsible for developing traditional (TV, radio, out-of-home, etc.) and digital (streaming TV and radio, etc.) media strategies for our brands, working closely with Brand Managers, Media Strategist Manager, and Media Director. We need someone who has a very strategic and analytical thought process who also likes to dip their toes in the creative process time-to-time.

This is a full time, in-house position. You must have reliable transportation. You will report to the Media Strategist Manager and Media Director.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Traditional Advertising (Billboards, Airports, Flyovers, Vehicle Wraps, Television, Radio, Print) and Digital Advertising (Geofencing, Search/ SEM ads, Streaming Radio, Streaming TV, Display Ads, etc.)
• Working with Media Team, Brand Team, and Trade Marketing Team to align traditional and digital advertising needs with brand campaigns and sales tactics
• Requesting and assessing proposals from vendors
• Identify appropriate locations, audiences, and demos for ads
• Maintaining calendars and schedules of creative postings and executions and seasonal changes
• Aligning creative and campaigns with national brand campaigns
• Planning and coordinating development and production of creative, working with in-house team and appropriate 3rd party partners
• Assessing final reports to determine ROI, effectiveness
• Develop campaign pitches based on opportunities that arise
• Occasional market rides and visits to scope out-of-home advertising opportunities
• Developing and maintaining excellent rapport with 3rd party vendors
• Developing media campaigns that can attract consumers at the top of the marketing funnel and drive them to the point-of-purchase
• Develop creative and storytelling for ads, including opportunities to develop commercial concepts and be on-set for production
• Occasional data entry
• Light copywriting
• Monitoring spend and budget
• Contract negotiating
• Coding invoices
• Developing pre and post-campaign reports for Marketing and Sales team and assessing ROI
• Implement A/B ad testing and assess results

REQUIREMENTS:

• Minimum 4 years in marketing, ideally in media buying, planning, and/or strategy
• Strong interpersonal and communication skills – this position requires you to develop relationships with many media partners
• Capable of working independently and as part of a team
• Extremely organized and able to juggle multiple projects
• Able to self-prioritize projects but still ensure timely completion
• Proficiency in Microsoft Office Suite, particularly Excel
• Able to hold accountability
• Proactiveness – will see projects through to completion

PLUSES:

• Passion for wine
• Video editing skills
• SEO or SEM certification

BENEFITS:

• Medical, Dental, Vision, Life, Accident, and Critical Illness Insurance
• 401k and Profit Sharing
• Paid Vacation and Sick Pay
• Paid Holidays
• Paid Parental Leave
• Educational Assistance Benefits
• Employee Discounts on Food, Gift Shop, and Wine!

At Riboli Family Wines, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications and working conditions required of employees, assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.