Division Vice President Northwest

Riboli Family Wines

Build your career at Riboli Family Wines! RFW is one of the fastest-growing wine manufacturers in the U.S. and has been designated as the American Winery of the Year. We are a family-owned business, four generations deep, with over 100 years of producing well-known wines. The company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

Riboli Family Wines is seeking a Division Vice President for our Northwest market, responsible for managing the Riboli Family Wines portfolio of products through a designated set of markets. This role involves directing, communicating, motivating, organizing, and managing the execution of company goals through the assigned personnel to achieve targeted depletion, POD, revenue, and profit plan across the Riboli Family Wines portfolio.


  • Execute depletion, POD, shipment, and budget plans for the division.
  • Oversee compliance and execution across all trade channels.
  • Directly achieve division revenue and profitability goals.
  • Develop, lead, and motivate regional, district, and area managers to meet performance targets.
  • Coordinate all sales efforts within the specified division.
  • Manage budgets, including trade spending and sales expenses.
  • Coach teams for goal achievement and career growth within Riboli Family Wines.
  • Implement brand strategies and adhere to the Riboli Sales Process with your team.
  • Evaluate and address performance of managers and distributors.
  • Participate in presentations across retail and on-premise accounts, supporting distributor efforts.
  • Maintain thorough knowledge of products, the wine industry, competitive brands, and market trends.
  • Foster relationships across company departments (sales, marketing, finance, supply chain, HR, legal, IT).
  • Represent Riboli brands professionally at all times.
  • Uphold fiduciary duty in financial matters and company business.

Job Breakdown

  • 50% fieldwork with managers, distributors, and trade customers.
  • 30% planning and strategy.
  • 20% administrative tasks.


  • A four-year college degree or relevant work experience (e.g., supplier, distributor sales, wine industry management).
  • Minimum 10+ years in the beverage alcohol industry with significant management experience.
  • Strong written and oral communication skills; proficiency in developing reports, presentations, and effectively interacting with teams, clients, and the public.
  • Proficient in Microsoft Office (Word, PowerPoint, Excel) and company software.
  • Mathematical skills for financial data analysis.
  • Multilingual abilities (Italian, Spanish) beneficial for certain markets.
  • Problem-solving skills with the ability to interpret statistical data and recommend solutions.


  • Regular PC use; must be able to stand, sit, stoop, kneel, crouch, and lift up to 50 pounds.
  • Sensory abilities to taste and smell wine products are essential.
  • Understands and complies with responsible alcohol distribution and consumption.


  • Valid driver’s license; residence in specified areas.
  • Required overnight travel; participation in distributor and trade training meetings.
  • Good time management skills; professional vehicle for business use (auto allowance provided).
  • Compliance with laws and ethical standards governing the alcohol industry.


  • Competitive salary; comprehensive insurance (Medical, Dental, Vision, Life, Accident, Critical Illness).
  • 401k, Profit Sharing, Paid Leave (Vacation, Sick, Holidays, Parental), Car and Phone Allowances, Education Assistance, Employee Discounts.

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