Company News

Riboli Family Wines Announces Launch of New Wine Brand, Highlands 41

Banking on consumer demand for wines from Paso Robles, we’re excited to add a super-premium brand to our family portfolio of wines.  Introducing Highlands 41, our newest estate-based brand within the Riboli Estates Group division. With a core mission of finding your own adventure and living life to the fullest, Highlands 41 is more than just a wine, it is a lifestyle. Proudly rooted in Paso Robles, our wines embody the spirit of adventure and the remarkable quality found in the region.  

Featuring three easy-to-sip wines, a Cabernet Sauvignon, a Chardonnay and a Red Blend, each bottle is crafted to pair with enthusiasts around the world who enjoy life’s journey. Artfully crafted by fourth generation winemaker Anthony Riboli, Highlands 41 offerings are priced at $13-$15 and continue to build upon the Riboli family’s 100+year legacy of delivering award-winning wines. 

Named after a combination of the historic Highway 41 and the rugged Creston Highlands, Highlands 41 is the embodiment of the energy and excitement you get from breaking out and taking the road less traveled. “California Cabernet Sauvignon is a key varietal in the super-premium segment and is also one of the fastest growing varietals,” says Anthony Riboli, fourth-generation vintner, “with Paso Robles being one of the fastest growing AVAs, we’re thrilled to introduce this new wine. Highlands 41 is made for those who embrace the thrill of breaking out and being independent.” 

Each bottle of Highlands 41 is grown from sustainably farmed estate vineyards in Paso Robles and Monterey and produced at the Riboli Family sustainably certified winery.  This brand captures the energy and excitement of visiting somewhere new, meeting new people, and exploring new adventures. Highlands 41 will take you on a journey to truly experience life and what is has to offer. 

Join Us. Find Your Adventure. @highlands41wines #myh41adventure 

For more information on Highlands 41, including where to find it at a store near you, visit